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Kalanick also oversaw Uber launch Eats, Freight and its autonomous vehicle unit, as he attempted to expand Uber’s reach to all parts of the transportation market. It took the US by storm and quickly expanded into Europe, Asia and South America. Kalanick become the CEO shortly afterwards in December 2010, a position he held until 2017.ĭuring Kalanick’s tenure as CEO, Uber became the brand most people associate with ride hailing. UberCab was founded in 2009 and Travis Kalanick joined shortly afterwards. In California where the app launched, ordering a cab was a nightmare, so much so that co-founder Garrett Camp had established his own fleet of black cabs to pick him up from bars and clubs.Ĭamp recognised the value of this service, which was less temperamental than waiting on the sidewalk for a cab or waiting more than an hour for someone to pick them up.

Uber kickstarted the evolution of the taxi market in the early 2010s, when it launched an app which easily connected drivers with riders.

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